Fans attending The 2014 Ryder Cup are set to enjoy one of the most technologically advanced golf events ever thanks to the use of Radio Frequency Identification (RFID) technology.
Spectators at Gleneagles will receive a special RFID Wristband with their tickets, allowing them to take part in fun activities around the course and share their experiences instantly to social media.
Once activated, the wristbands will allow fans to engage with many of the Official Partner activities based in the Ryder Cup Spectator Village including the BMW Car Display, and The Ryder Cup Experience with Standard Life Investments, where spectators can compete in a simulated team competition with live scoreboards around the venue.
Out on the course, the Active Scotland initiative* ‘Walk the Course’, will encourage spectators to get out to all areas of the venue with prizes for those who check in at points around the course. Johnnie Walker will be welcoming spectators at the back of the 2nd Green, and BMW owners will be able to use their wristband to enter the Owners’ Café at the 10th Hole and spend their pre-loaded tokens.