Lately I've been looking into best practices for online used golf club retailers after reading this article, "Actual Photo vs Manufacturer Stock Photo: The Ethics of Selling Used Golf Clubs Online" by John Fritz of 2nd Swing Golf.
Golf retailers typically follow one MO when listing used clubs online, which entails using a manufacturer stock photo to represent all the used items of that product, then they give you a “rating system” that is supposed to accurately describe the condition of the clubs. This rating system, I assure you, is arbitrary, and represents a conflict of interest.
2nd Swing Golf does not participate in this “conflict of interest.” We provide real photos, taken in our own club photography studio. The photos are all high-resolution and are not touched-up. What you see is exactly what you get. In this way 2nd Swing is able to offer its customers an objective account of the condition of the golf club up for sale, which is not swayed or manipulated by arbitrary rating systems.
I'd like to hear all your thoughts on the matter, please share!
BELOW: pic of 2nd Swing Golf's Club Photography Studio