My guess would be that Ralph Lauren would prefer that you weren't a customer of theirs. How the hell is it a "knee jerk" reaction? Not to mention the fact that their statement was extremely well crafted and considered.
I find it pretty amazing to think that in 2021 there are people who are not horrified at the idea of someone who only a few years ago was a teenager using language and implying an attitude that is out of line with any standard of normalcy and decency. If a golfer had made that comment in 1960 it would have been shocking. You don't get a pass these days for being a homophobe. The comment showed who he was, sadly.