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RandallT

Bridgestone Golf Unveils New TOUR B Golf Balls

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Bridgestone Golf Unveils Most Technologically Advanced Golf Balls to Date with TOUR B Series

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FOR IMMEDIATE RELEASE:
August 21, 2017

 
(COVINGTON, GA) – Bridgestone Golf – innovator of premium golf balls, clubs and accessories – unveils TOUR B series golf balls, the most innovative and performance oriented offerings in company history, which will be available at retailers nationwide and on Bridgestonegolf.com beginning October 2.
 
The new series includes four models – TOUR B X, XS, RX and RXS (each $44.99) – which replace the company’s storied B330 lines and provide unmatched feel, accuracy and distance over competitors. As with all Bridgestone models, the company utilized data from more than 3 million in-person and online ball fittings in the R&D process to determine how specific characteristics would benefit different players. In addition, they used white label surveys to gauge and fulfill exact needs of customers.  
 
TOUR B X and XS are designed for low handicap golfers looking for exceptional feel. Compared to the B330 and B330-S predecessors, the X and XS provide more spin and greenside control due to softer urethane cover formulation, while increased distance comes from enhanced aerodynamics and improved 330 Dual Dimple design. The X is for those players looking for more accuracy off the tee while the XS provides extra length.
 
The RX and RXS are for mid-to-low handicappers, delivering explosive distance and optimized trajectory thanks to high repulsion construction and new 338 modified Dual Dimple design. The RX will help players hit more fairways while those looking for unmatched feel will gravitate toward the RXS.
 
“Unlike other manufacturers, we don’t try to shoe-horn golfers into a ball that doesn’t fit their game,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “Plain and simple, our goal is to help golfers find the ball that will lower their scores by maximizing performance from tee to green.”
 
The TOUR B series is a result of Bridgestone’s continued commitment to remaining on the forefront of innovation. Bridgestone owns over 1,000 golf ball patents and has more than 900 polymer engineers worldwide drawing on the company’s rubber expertise to design the industry’s leading golf balls.
 
“The secret to our success is in the data, as we rely on our database of millions of swings to understand how golfers of all skill levels are hitting the ball,” says Elliot Mellow, Bridgestone Golf Marketing Manager.  “We then start to build out player personas based on trends and collaborate with third party golf industry data sources to further fine-tune each persona bucket. Once we have established exact needs of different players we determine which of our proprietary technologies can help them rise above the competition.”
 
Each new TOUR B Series golf ball features the proven characteristics that have made Bridgestone Golf among the most respected names in the industry. The benefits of these features include:
 
  • Accuracy – Gradational core provides optimal energy transfer to create low side-spin and high ball velocity for incredible distance and accuracy gains
  • Consistency – Seamless cover design utilizes injection molding technology to stabilize ball flight on all shots
  • Distance – Aerodynamically superior dimple profiles provide different player types with vastly enhanced length and control
  • Feel – SlipRes cover technology increases friction by creating more stability between the ball and club for enhanced control with irons and wedges
 
In addition to the new TOUR B series, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the e6 SOFT, e6 SPEED, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at bridgestonegolf.com.
 
Bridgestone’s professional staff features 14-time major champion Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau, Hudson Swafford and LPGA Tour stars Stacy Lewis, Paula Creamer and Karrie Webb.
 
About Bridgestone Golf
 
Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands.  The company started making golf balls in 1935 and, as the world’s largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products.  Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.
 
More information:  bridgestonegolf.com.
 
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Edited by RandallT
Removed some links. Started to add additional graphics but realized they were incorrect

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Besides playing Snell, Bridgestone is typically the backup golf ball I buy. I like when I find the buy 2 get one free deals. That drops the price per dozen down to about $30/ dozen. They make a very good golf ball.

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I use Bridgestone balls now, and I will try this new technology when I see them available on the shelves. I just hope I have the swing to take advantage of this new technology. :-(

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Interesting that they're not sticking with the B-300 branding. That's been around a long time, long enough that I don't actually know what Bridgestone's tour-level balls were called before then.

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9 hours ago, David in FL said:

I love the B330 RXS.

It's a silly thing, I admit, but I hate the new B mark logo...  

I do too lol.  Will not buy them if they only put that logo on them

 

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4 hours ago, paperclip said:

Will be interested to see what changes they made to the balls themselves besides the rebranding and marketing blah blah.

You probably will not see significant changes. New golf balls tend to have very slight differences. With premium golf balls it is lowering driver spin while maintaining or improving wedge spin. That might mean a few hundred rpm.

 

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To each their own.  Like the other guy said, may seem silly but I don't wanna be looking at just a big B on my balls lol.  Same way that I use the ball models "line" if you will for lining up my putts (since most ball models are printed with arrows on each side or something along those lines to be used for that purpose) as I hate drawing or writing on my ball.

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4 hours ago, Chris223 said:

To each their own.  Like the other guy said, may seem silly but I don't wanna be looking at just a big B on my balls lol.  Same way that I use the ball models "line" if you will for lining up my putts (since most ball models are printed with arrows on each side or something along those lines to be used for that purpose) as I hate drawing or writing on my ball.

Other balls have a big "Callaway" or a "Snell" or a "Titleist" on them. They all occupy about the same area.

I get that this won't change your taste, but… it seems like a silly reason not to play a ball that may be a good fit for your game. What if someone didn't play a "Snell" because they don't like that it rhymes with "smell"? They would be entitled to that reason, but still dumb for that being the reason. No?

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8 minutes ago, iacas said:

Other balls have a big "Callaway" or a "Snell" or a "Titleist" on them. They all occupy about the same area.

I get that this won't change your taste, but… it seems like a silly reason not to play a ball that may be a good fit for your game. What if someone didn't play a "Snell" because they don't like that it rhymes with "smell"? They would be entitled to that reason, but still dumb for that being the reason. No?

Surely you don't believe that manufacturers don't take consumer design preference into consideration as they develop and ultimately choose the actual logo...

 

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4 minutes ago, David in FL said:

Surely you don't believe that manufacturers don't take consumer design preference into consideration as they develop and ultimately choose the actual logo...

Of course they take that into consideration.

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1 hour ago, iacas said:

Other balls have a big "Callaway" or a "Snell" or a "Titleist" on them. They all occupy about the same area.

I get that this won't change your taste, but… it seems like a silly reason not to play a ball that may be a good fit for your game. What if someone didn't play a "Snell" because they don't like that it rhymes with "smell"? They would be entitled to that reason, but still dumb for that being the reason. No?

The name is actually exactly the reason I haven't tried Snell balls lol.  Not for the reason you stated, but just the name in general lol.  I know, dumb to some but we're all entitled to like or dislike products for various reasons.  I love Bridgestone balls, particularly the RXS, but would prefer the name spelled out lol.  But i generally don't buy anything other than Taylor Made or Srixon for balls because my skill level doesn't warrant the latest and greatest and I can find Tour Preferred and Z-Star balls for $25-$30 bucks on Amazon, is Snell priced under $25 for his tour ball?  Don't think so.  Are they better than a Z Star?  Doubt it.  I think i just like a good clean logo and a massive bolded B looks like a black splotch to me lol.  I don't even like playing a ball anymore if I smacked it with my wedge right on the logo and took some it off haha.  I'm a little crazy lol

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8 minutes ago, Chris223 said:

…is Snell priced under $25 for his tour ball?  Don't think so.  Are they better than a Z Star?  Doubt it.

  1. $26.xx is well within the "$25-$30" range, actually.
  2. Yes, they're better than a Z-Star.

Dean Snell was instrumental in designing the ProV1 and headed TaylorMade's ball division for about a decade.

Not on topic so I kept the reply short.

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1 hour ago, iacas said:
  1. $26.xx is well within the "$25-$30" range, actually.
  2. Yes, they're better than a Z-Star.

Dean Snell was instrumental in designing the ProV1 and headed TaylorMade's ball division for about a decade.

Not on topic so I kept the reply short.

I'm sure they're great balls, but I doubt they're going to make a difference to someone who breaks 90 maybe twice per year.  Like I said, to each their own.  Wasn't trying to badmouth them in any way.  Just can't see how they'd be that much better.

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I will keep playing my Bridgestone E6. Low spin on wedges, hate the backspin that premium golf balls have. 

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