Whats next for the Taylormade in 2012?

Instead of starting another thread, I'll just add to this one.

TaylorMade is sticking with white for 2012.  TaylorMade will release new drivers, fairway woods and rescues in February that will only be available in white. Look for the new line to be used by PGA Tour players before that time.  They are also ending the black '79 putters, which means all putters from TMAG will be white.

In August, TaylorMade celebrated what it says is the one millionth white-headed metalwood sold in the United States in 2011. That would be one million drivers, fairway woods and hybrids in less than seven months – beginning in February after the 2011 PGA Merchandise Show.

TaylorMade’s market share in metalwoods has increased dramatically in 2011. Combining sales of the new white-headed metalwoods (which includes the Burner SuperFast 2.0) and the older TaylorMade metalwoods with dark heads, the company’s most recent market share in units was 35.7 percent, while its dollar share was 41 percent as measured by Golf Datatech.

The R11 was the No. 1 driver model in each of the four majors in 2011.

But what do you guys think?  Is white better or is it just a gimmick?

I personally like the adjustability, customize it for what you need.  I like an open face, which is hard to find with most driver that you buy.  It also great if you want to try a different shaft, just unscrew and you've got a new driver.  The white is fine, don't hate it or love it.

And thought this interview was interesting:

PGATOUR.COM: What was the initial reaction from players? What was the process?

TOULON: Early on when players would come through and we'd talk to them. We started the process in 2006. We painted some heads red and yellow and white and orange and black and we put them in front of them. Kenny Perry loved the yellow one. They were so open to it; it was just something that had been there four years prior. We went through a bunch of colors. There were a lot of people inside the building who were really afraid of white. None of them were players.

We were at our big photo shoot at THE TOUR Championship and we had 11 or 12 players. They came in one by one. Martin Kaymer : 'I think the white is very interesting.' And he's not someone who switches. Kenny Perry: 'I think it's awesome.' Sean O'Hair at first said, 'I think it's the ugliest thing I've ever seen.' Then he hit about 10 shots and thought it was the greatest driver he ever hit. Jason Day , off the charts good; Justin Rose , off the charts good; Paula Creamer , off the charts; Natalie Gulbis the same. We knew there was going to be no issue from the TOUR player. We know it's going to be best performing driver we've ever made, we know the TOUR players are going to play it because they like the way it performs and they like the way it looks. It's going to be so incredibly visible the PGA TOUR is going to look like the TaylorMade tour.

Correct here is the logo and a sneak peak

Lot of rumors flying around about the RBZ driver with an updated R11 as well called the R11 S.  RBZ will be for the mid/high handicapper.

http://trademarks.justia.com/854/38/rbz-85438750.html