TM is doing very well given the economy. Callaway has lost money the last three years while TM has shown increased profits. TM has been successul because their marketing is heads and shoulders above the others. I don't know if King is responsible for their marketing but whoever is deserves all the credit.
What King fails to acknowledge or understand is that Tiger brought / brings attention to the sport. Television ratings clearly demonstrate more people watch golf when Tiger is near the top of the leaderboard. More golf magazines are sold when Tiger is on the cover. TM marketing wouldn't have been as effective if more people weren't watching golf, reading golf magazines and spending time on golf forums. Tiger increased the overall market which enabled TM to increase their sales and market share using their very effective marketing campaigns.
Instead of minimizing Tiger's contribution to the sport, King and his board members should be thanking him or at least respectful enough to not say anything derogatory. King has made enough ignorant comments the last few years to convince me they are not a company I want to support, no matter how good their equipment is. Once I run out of the Penta TP 5's I've already purchased I'll be switching to Titleist or Callaway balls.