Jump to content
IGNORED

LIV Golf (Saudi PIF), "Mergers," and More


iacas

Recommended Posts

9 hours ago, iacas said:

SI said it was a revenue sharing deal.

https://www.si.com/golf/news/liv-golf-on-verge-of-announcing-tv-deal-with-cw-network

Or maybe they'll pay, but then split the revenues after that.

I wonder if the CW will require their TV superheros show up in cosplay at the golf tournaments.   Isn't that what the reputation of the CW?

  • Green Arrow
  • Superman
  • Stargirl
  • Lost Girl

and many more.   

  • Funny 1

From the land of perpetual cloudiness.   I'm Denny

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Moderator
2 hours ago, dennyjones said:

I wonder if the CW will require their TV superheros show up in cosplay at the golf tournaments.   Isn't that what the reputation of the CW?

  • Green Arrow
  • Superman
  • Stargirl
  • Lost Girl

and many more.   

The CW has one of my favorite shows Penn and Teller Fool Us. Maybe they will have Teller come and pull Greg Norman’s head out of his ass live!

  • Funny 4

Scott

Titleist, Edel, Scotty Cameron Putter, Snell - AimPoint - Evolvr - MirrorVision

My Swing Thread

boogielicious - Adjective describing the perfect surf wave

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Administrator

Ha ha ha ha ha ha.

  • Funny 2

Erik J. Barzeski —  I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • AuthorLowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

Check Out: New Topics | TST Blog | Golf Terms | Instructional Content | Analyzr | LSW | Instructional Droplets

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Moderator

This is from Sportico, for which I don't have a subscription, but Yahoo has published the entire article:

76ef04d978a30db146ecccb88e29f4f6

The Saudi-backed challenger to the PGA Tour has landed a U.S. broadcast TV deal, as LIV Golf on Thursday announced it had inked a multiyear distribution pact with the CW. Per terms of the agreement, Nexstar’s the CW will air 14...

Apparently the Nielsen system doesn't rate CW programming outside of a couple of hours of prime time.  Consequently, advertisers won't be able to get a very accurate idea of viewership, they'll have to rely on CW's in house estimates.  I don't know much about that business, but this seems to be at least a minor obstacle to attracting advertisers. 

Dave

:callaway: Rogue SubZero Driver

:titleist: 915F 15 Fairway, 816 H1 19 Hybrid, AP2 4 iron to PW, Vokey 52, 56, and 60 wedges, ProV1 balls 
:ping: G5i putter, B60 version
 :ping:Hoofer Bag, complete with Newport Cup logo
:footjoy::true_linkswear:, and Ashworth shoes

the only thing wrong with this car is the nut behind the wheel.

Link to comment
Share on other sites

Awards, Achievements, and Accolades

8 minutes ago, DaveP043 said:

This is from Sportico, for which I don't have a subscription, but Yahoo has published the entire article:

76ef04d978a30db146ecccb88e29f4f6

The Saudi-backed challenger to the PGA Tour has landed a U.S. broadcast TV deal, as LIV Golf on Thursday announced it had inked a multiyear distribution pact with the CW. Per terms of the agreement, Nexstar’s the CW will air 14...

Apparently the Nielsen system doesn't rate CW programming outside of a couple of hours of prime time.  Consequently, advertisers won't be able to get a very accurate idea of viewership, they'll have to rely on CW's in house estimates.  I don't know much about that business, but this seems to be at least a minor obstacle to attracting advertisers. 

It's interesting on how its phrased. The story I heard on the radio yesterday said words to the effect of most sports TV deals the league gets paid. The network pays the league to carry their games/events etc.. It sighted that the PGA tour gets paid like 600 million for the rights to carry it on TV. The NFL gets paid close to $60 billion (yeah, with a "B"). This deal is different in that LIV Golf paid the network to carry them. I guess the CW needs the cash, LIV needs a partner = Win/Win. 

The radio story didn't say how much LIV is paying. But it made it clear that it's LIV that is paying not the CW paying. 

My bag is an ever-changing combination of clubs. 

A mix I am forever tinkering with. 

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Moderator
2 minutes ago, ChetlovesMer said:

It's interesting on how its phrased. The story I heard on the radio yesterday said words to the effect of most sports TV deals the league gets paid. The network pays the league to carry their games/events etc.. It sighted that the PGA tour gets paid like 600 million for the rights to carry it on TV. The NFL gets paid close to $60 billion (yeah, with a "B"). This deal is different in that LIV Golf paid the network to carry them. I guess the CW needs the cash, LIV needs a partner = Win/Win. 

The radio story didn't say how much LIV is paying. But it made it clear that it's LIV that is paying not the CW paying. 

Actually I read it differently.  LIV will be paying for production of the telecasts, and CW isn't paying LIV for the rights, but I didn't read that LIV is paying CW.  I did read that revenues (from ads, I believe) will be shared.  The more recent article I posted simply says that ad rates won't be able to be calculated using the normal measurements of viewers.

Dave

:callaway: Rogue SubZero Driver

:titleist: 915F 15 Fairway, 816 H1 19 Hybrid, AP2 4 iron to PW, Vokey 52, 56, and 60 wedges, ProV1 balls 
:ping: G5i putter, B60 version
 :ping:Hoofer Bag, complete with Newport Cup logo
:footjoy::true_linkswear:, and Ashworth shoes

the only thing wrong with this car is the nut behind the wheel.

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Administrator
11 minutes ago, DaveP043 said:

Actually I read it differently.  LIV will be paying for production of the telecasts, and CW isn't paying LIV for the rights, but I didn't read that LIV is paying CW.  I did read that revenues (from ads, I believe) will be shared.  The more recent article I posted simply says that ad rates won't be able to be calculated using the normal measurements of viewers.

Very low risk add for the CW.

They get live sports at no real cost to them.

Erik J. Barzeski —  I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • AuthorLowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

Check Out: New Topics | TST Blog | Golf Terms | Instructional Content | Analyzr | LSW | Instructional Droplets

Link to comment
Share on other sites

Awards, Achievements, and Accolades

9 minutes ago, DaveP043 said:

Actually I read it differently.  LIV will be paying for production of the telecasts, and CW isn't paying LIV for the rights, but I didn't read that LIV is paying CW.  I did read that revenues (from ads, I believe) will be shared.  The more recent article I posted simply says that ad rates won't be able to be calculated using the normal measurements of viewers.

All of that could be. I drive around a lot for my job and my radio is pretty much always tuned to sports talk. The talking heads I heard definitely made it sound as if LIV was going to pay CW to air their tournaments. They cited CW's need to be profitable by a certain date as one of the primary reasons they took on the deal. 

My bag is an ever-changing combination of clubs. 

A mix I am forever tinkering with. 

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Administrator
  • Thumbs Up 1

Erik J. Barzeski —  I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • AuthorLowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

Check Out: New Topics | TST Blog | Golf Terms | Instructional Content | Analyzr | LSW | Instructional Droplets

Link to comment
Share on other sites

Awards, Achievements, and Accolades

This is all very interesting to me as the way the typical American sports industry and TV industry merge.  It always has seemed that the broadcast stations pay big bucks to the sports associations to air their competitions and use the advertising dollars to backfill/cover the expense.  Now, we are seeing the LIV tour, that is already highly controversial, have to PAY the broadcast station?  Seems a bit backwards, which we all know it is, but I think that it goes to show the appetite of the american TV industry for Saudi backed sports associations.  Moreover, I feel that it also shows how the broadcast stations believe the viewership will treat the tour.  We all know there are some big names on the LIV tour, but the broadcast stations must feel that the American people will not look past the history of the Saudi money.

This may have all been discussed already, but just my thoughts on the matter.

23 minutes ago, iacas said:

That is about as direct a statement as you can make.  Wow.  

Callway GBB Epic, TaylorMade R7 3W, Wilson D9 Forged, Vokey 54* and 58*, Bettinardi flat stick

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Moderator
1 hour ago, nvkevin said:

This is all very interesting to me as the way the typical American sports industry and TV industry merge.

The "normal" way seems perfectly normal to me.  The sports industry is at its base "entertainment".  The tournaments are simply a commodity to sell.  The networks buy that commodity, and then in turn "re-sell" it to the advertisers, who use it as a billboard.  Its value as a billboard depends on viewers.

As you say, the major networks don't know that there will be enough viewers to attract advertising, whether due to the Saudi connection or to the format and the players, so they're not interested.  I don't think LIV is paying CW directly, from what I've read, they're simply lending their commodity to the CW, and will take a cut of what CW can bring in from advertising.  This seems a bit like a consignment shop model, rather than a more traditional retail store model.  But now that LIV will be on TV in some format, it'll be possible to draw some kind of comparisons between the two in terms of fan interest.

  • Like 2
  • Informative 1

Dave

:callaway: Rogue SubZero Driver

:titleist: 915F 15 Fairway, 816 H1 19 Hybrid, AP2 4 iron to PW, Vokey 52, 56, and 60 wedges, ProV1 balls 
:ping: G5i putter, B60 version
 :ping:Hoofer Bag, complete with Newport Cup logo
:footjoy::true_linkswear:, and Ashworth shoes

the only thing wrong with this car is the nut behind the wheel.

Link to comment
Share on other sites

Awards, Achievements, and Accolades

52 minutes ago, DaveP043 said:

The "normal" way seems perfectly normal to me.  The sports industry is at its base "entertainment".  The tournaments are simply a commodity to sell.  The networks buy that commodity, and then in turn "re-sell" it to the advertisers, who use it as a billboard.  Its value as a billboard depends on viewers.

As you say, the major networks don't know that there will be enough viewers to attract advertising, whether due to the Saudi connection or to the format and the players, so they're not interested.  I don't think LIV is paying CW directly, from what I've read, they're simply lending their commodity to the CW, and will take a cut of what CW can bring in from advertising.  This seems a bit like a consignment shop model, rather than a more traditional retail store model.  But now that LIV will be on TV in some format, it'll be possible to draw some kind of comparisons between the two in terms of fan interest.

I agree with you 100%. You articulated it much better than I did haha. 

Callway GBB Epic, TaylorMade R7 3W, Wilson D9 Forged, Vokey 54* and 58*, Bettinardi flat stick

Link to comment
Share on other sites

Awards, Achievements, and Accolades

Well they got right to the point on this one... I'm thankful that we can post and discuss this here, unlike another heavily censored golf forum. 

We are deeply disappointed': National Press Club issues statement after LIV Golf announces TV deal with The CW Network

 

"We are deeply disappointed that a company that makes money from news like Nexstar would agree to participate in such a shameful PR stunt as LIV Golf, which is fundamentally designed to rehabilitate the Saudi reputation, tarnished irreparably by the state-ordered gruesome murder of journalist Jamal Khashoggi in October 2018..."

 

 

Link to comment
Share on other sites


On 1/21/2023 at 9:41 AM, DaveP043 said:

I don't think LIV is paying CW directly,

ESPN Radio's broadcasters are still saying that LIV IS paying CW directly to air their tournaments. They say the amount they are paying is undisclosed, and they've made some guesses, but they are definitely reporting that LIV is paying the CW. 

My bag is an ever-changing combination of clubs. 

A mix I am forever tinkering with. 

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Administrator
53 minutes ago, BlackDiamondPar5 said:

Well they got right to the point on this one... I'm thankful that we can post and discuss this here, unlike another heavily censored golf forum.

We linked to that a few posts up, yeah.

Erik J. Barzeski —  I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • AuthorLowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

Check Out: New Topics | TST Blog | Golf Terms | Instructional Content | Analyzr | LSW | Instructional Droplets

Link to comment
Share on other sites

Awards, Achievements, and Accolades

  • Moderator
31 minutes ago, ChetlovesMer said:

ESPN Radio's broadcasters are still saying that LIV IS paying CW directly to air their tournaments. They say the amount they are paying is undisclosed, and they've made some guesses, but they are definitely reporting that LIV is paying the CW. 

I just did a quick search, and didn't see that reported in any article I read, but who really knows?  LIV is consistently reported as paying to produce the telecasts, and advertising revenues will be shared on some manner.  I've consistently read that CW will not be paying LIV, but can't find anything that says LIV will be paying CW.  I guess we'll find out eventually.

Dave

:callaway: Rogue SubZero Driver

:titleist: 915F 15 Fairway, 816 H1 19 Hybrid, AP2 4 iron to PW, Vokey 52, 56, and 60 wedges, ProV1 balls 
:ping: G5i putter, B60 version
 :ping:Hoofer Bag, complete with Newport Cup logo
:footjoy::true_linkswear:, and Ashworth shoes

the only thing wrong with this car is the nut behind the wheel.

Link to comment
Share on other sites

Awards, Achievements, and Accolades

Another departure from LIV, this time the managing director, who is Saudi and the head of the Saudi Golf Federation. This will lead to Norman doing more. I do not understanding why elevating Greg Norman is a good idea at all, but it's happening.

https://www.si.com/golf/news/liv-golf-2023-schedule-greg-norman-elevated-role

And the full schedule is out:

https://www.si.com/golf/news/2023-liv-golf-league-schedule

These courses have zero appeal to me. And the big, season-ending event will take place in the middle of the night for American viewers. 

This has been mismanaged badly. I'm not sure I give this much longer without some big changes. Norman's only goal is to crush the PGA Tour, and it doesn't seem like that will happen. Imagine if LIV had done something with women's golf and not tried to upend the entire men's professional golf ecosystem.

-- Daniel

In my bag: :callaway: Paradym :callaway: Epic Flash 3.5W (16 degrees)

:callaway: Rogue Pro 3-PW :edel: SMS Wedges - V-Grind (48, 54, 58):edel: Putter

 :aimpoint:

Link to comment
Share on other sites

Awards, Achievements, and Accolades

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


×
×
  • Create New...

Important Information

Welcome to TST! Signing up is free, and you'll see fewer ads and can talk with fellow golf enthusiasts! By using TST, you agree to our Terms of Use, our Privacy Policy, and our Guidelines.

The popup will be closed in 10 seconds...