Some might call it a "chitch" or a "pip" (thanks Erik). This is a style of chipping that's more reliable than the "ball back in the stance, hands forward, lean left" style of chipping. Like with a traditional chipping motion, the swing is short, there is little wrist hinge but we aren't engaging the leading edge, there's very little shaft lean. We are still using the bounce like in a pitch shot, hence the terms "chitch" or "pip". We know bounce is extremely useful because it allows the club to glide through the grass.
A traditional chip shot can still be useful on occasion but by far most of your short game shots should be utilizing the bounce, whether it's a standard pitch, bunker shot or this style of chip/pitching that I'm sharing below. This chipping with a putting stroke works great with irons off tight lies, in the video I'm using a 9 iron first and then a 7 iron at the end.