I remember when Amazon just sold books, people thought it was a cute company, it's a giant now. A leviathan. It sells nearly everything, its cloud services has the tentacles of a thousand octopi, not everyone is aware just how huge AWS is. It makes TV shows and is getting into movies for goodness sake.
Lately, I've been doing lots of price comparisons and Amazon's everyday prices are just so competitive. If you have Prime, which is pretty much free shipping and reduced price next day shipping (I make generous use of Prime's video, music, library, cloud and photo storage services), it practically can't be beaten. I try to support local stores, tried to buy a Dremel attachment for example - the experience was some stores didn't have it, if it did, 30-40% more than Amazon. I just had Amazon next day ship it to me as the overnight delivery step up charge was $0. Went to buy some windshield wipers at Pep Boys, looked at Amazon - it's half the price. How do you compete with this? While I find the money saved to be very copacetic, it just troubles me what they might be doing I don't know about to keep prices low and its effect on future commerce.