A Rising Tide Raises All Ships
But, unfortunately, a sinking tide lowers all ships.
And that's what we have in the golf industry.
We have a lot of golf instructors that just flat out suck at their jobs. They're giving bad advice to their students. They're dishing out tips they seem to have found in Golf Digest that month. They're actively making their players worse. They're using clichés and myths because they've never spent any time thinking about or investigating for themselves.
Worst yet, some of those terrible instructors are some of the more well acclaimed. They may have a big junior program, or win a lot of awards, or charge one of the higher rates in the area.
And golfers don't know. Why should they? There's no objective measure to gauge a golf instructor. And even if a golfer goes to an instructor for several lessons, and don't improve, they just blame themselves, rarely asking why the guy they paid didn't get them any results (beyond the lightening of their wallets).
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