Wouldn't be the first time one of my nutty,half-baked, often mocked, ideas take on a life of their own. As for my motivation, I tend to offer up things on the spur of the moment, regardless of what others may think. Most are silliness, some worthwhile, but all are original thinking notwithstanding that they are often having been influenced by something or someone else. I take no credit for the good, but accept the criticism of those that are not. Regarding the above, recall Sam Snead's frontal "penny pitching" style that was outlawed and he opted to go side saddle.
I've been working one this since reading LSW earlier this year. A full swing with my 8-9-PW tended to turn into a pull which generally ended up past pin high in the inevitable left green side bunker. Now I'm working on a 3/4 swing and flighting those irons (added 7i to the mix) and I've helped reduce the pulls - but I counter by thinning around half the shots. Now I seem to have a nice a straight ball flight - just some are waist high as they scream over the green. Oh Well, at least I have something to work on during the winter ;-).
I like this book quite a lot. I am reading it again at the moment. Some of the stuff that is covered is similar to what people will have read in other books too, but what I found really useful is it focuses on a winning mindset. Lots of these sorts of books have stuff about what your focus should be on - small targets, no swing thoughts, that kind of thing. This book is a little different to me in that the techniques in it are designed to get yourself out of your way. I have a tendency to think poorly on the course and it makes my scores go in the wrong direction. Things like thinking I don't belong or thinking I should lose if I'm playing with someone who is better than me. Thing is I'm often wrong and they're not better than me and I wind up losing because I think poorly. Self fulfilling prophecy and all that.
If that sounds like something that might affect you, I heartily recommend the book. It's also written in quite a folksy style. It's got a lot of stuff about who he learned this stuff from and their thoughts. His course management section for example is written from the perspective of a European Tour caddie. Kind of a "if you're thinking of doing something stupid, think about what x would say if he was caddying for you". I quite like that too.