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RIP New Ben Hogan Equipment Company?

mvmac

By mvmac
in Clubs, Grips, Shafts, Fitting

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Note: This thread is 3278 days old. We appreciate that you found this thread instead of starting a new one, but if you plan to post here please make sure it's still relevant. If not, please start a new topic. Thank you!

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mvmac Incredible Member

mvmac

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http://www.geoffshackelford.com/homepage/2017/1/3/rip-the-new-ben-hogan-equipment-company.html

Quote

MyGolfSpy.com is reporting exclusively that the entire workforce at the Ft. Worth company has been laid off. 

logo.png?__SQUARESPACE_CACHEVERSION=1483They conclude:

Sources tell MyGolfSpy that personnel reductions were discussed at a recent Board of Directors meeting, but nothing to this extent.

Other sources also tell MyGolfSpy that Hogan owes money to several media outlets and vendors, and has so for a while, which is always an indication of a struggling operation. Other sources report that Perry Ellis, the owner of the Hogan brand who licensed the name to the Ben Hogan Company, has had concerns over the current status of the golf equipment company.

Besides the obvious job losses, this is a huge downer for those who loved the idea of a restored brand and the irons that had been brought back in grand fashion.

 

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Mike McLoughlin

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Hacker James Great Member

Hacker James

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wow, I hope there will be a more promising chapter coming. 

i remember reading a little awhile back when Callaway bought out BH and took it out of production, but something about being able to capitalize on some of the iconic names such as "EDGE".  I may be a little sketchy on the details though as I really did not follow it further.  I do know that Jesse Ortiz is now working with The Bobby Jones Company. (I know,not the same thing, but this post reminds me of that also).

"James"

:titleist: 913 D3 with Aldila RIP Phenom 60 4,2 Regular Shaft,  :touredge: Exotics XCG-7 Beta 3W with Matrix Red Tie Shaft:touredge: Exotics EX8 19 deg Hybrid w UST Mamiya Recoil F3 Shaft:touredge: Exotics EX9 28 deg Hybrid w UST Mamiya Recoil F3  shaft, / Bobby Jones Black 22 deg Hybrid:touredge: Exotics EXi 6 -PW  w UST Mamiya Recoil F2 Shaft, SW (56),GW (52),LW (60):touredge:  TGS),/ ODDYSEE Metal-X #7 customized putter (400G, cut down Mid Belly)

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jamo Incredible Member

jamo

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:-(

In my bag:

Driver: Titleist TSi3 | 15º 3-Wood: Ping G410 | 17º 2-Hybrid: Ping G410 | 19º 3-Iron: TaylorMade GAPR Lo |4-PW Irons: Nike VR Pro Combo | 54º SW, 60º LW: Titleist Vokey SM8 | Putter: Odyssey Toulon Las Vegas H7

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caniac6 Great Member

caniac6

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A company that makes really expensive clubs, that most people don't have the skill to hit, and have no retail presence, named after a golfer that most people under 70 have never seen play, don't know how that business plan could possibly fail!

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boogielicious Incredible Member

boogielicious

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26 minutes ago, caniac6 said:

A company that makes really expensive clubs, that most people don't have the skill to hit, and have no retail presence, named after a golfer that most people under 70 have never seen play, don't know how that business plan could possibly fail!

Good point. Even Arnie and Jack didn't really make an impact on equipment and other than clothing, Tiger hasn't tried at all.

Scott

Titleist, Edel, Scotty Cameron Putter, Snell - AimPoint - Evolvr - MirrorVision

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boogielicious - Adjective describing the perfect surf wave

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OrangeHog Well Established Member

OrangeHog

Posted
Posted
14 hours ago, caniac6 said:

A company that makes really expensive clubs, that most people don't have the skill to hit, and have no retail presence, named after a golfer that most people under 70 have never seen play, don't know how that business plan could possibly fail!

Really couldn't have summed it up any better.

I gamed the PTx irons for a while in 2016 and while they looked great they lacked feel and performance was very 'meh'.  For that price point I expected more but they simply didn't deliver.

Driver: Cobra FlyZ | 9.5 Degrees Draw | Fujikura Pro 63 Tour Spec
Fairway Wood: Cobra F7 3-4 Wood | 14.5 degrees | Fujikura Pro 65
Hybrid: Cobra F7 3-4H | 19 degrees | Fujikura Pro 75H
Irons: Srixon Z545 (4-Iron) | Srixon Z 765 (5-PW)
Wedges: Titleist Vokey SM6 | 50 F Grind | 54 M Grind | 58 K Grind
Putter: Odyssey O-Works 1W WBW


tristanhilton85 Great Member

tristanhilton85

Posted
Posted

This is too bad. They had some nice looking clubs; it would've helped if they were more readily available to consumers.

Tristan Hilton

My Equipment: 
Titleist TSR2 Driver (Fujikura Pro 2.0 TS; 10.5°) · PXG 0211 FWs (Diamana S+ 60; 15° and 21°) · PXG 0211 Hybrid (MMT 80; 22°) · Edel SMS Irons (SteelFiber i95; 5-GW) · Edel SMS Pro Wedges (SteelFiber i110; 56°, 60°) · Edel Classic Blade Putter (32") · Maxfli Tour Ball · Pinned Prism Rangefinder · SuperStroke Grips · Flightscope Mevo · TRUE Linkswear Shoes · Vessel Player V Pro 

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natureboy Great Member

natureboy

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Hopefully it's more of 'furlough' than a shut-down. I liked their approach with the lofts vs. club numbers. Seemed to be good quality. If I didn't generally use the secondary market for my clubs, probably would have taken a close look.

Kevin


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iacas Hall of Fame Member

iacas

Posted
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Posted
1 hour ago, tristanhilton85 said:

This is too bad. They had some nice looking clubs; it would've helped if they were more readily available to consumers.

Did you read the first post? They're still around.

Kinda. :-)

Erik J. Barzeski — ⛳ I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • Author, Lowest Score Wins
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cipher Super Member

cipher

Posted
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24 minutes ago, iacas said:

Did you read the first post? They're still around.

Kinda. :-)

Yeah I am curious to see what this is all going to amount to.  

Nate

:tmade:(10.5) :pxg:(4W & 7W) MIURA(3-PW) :mizuno:(50/54/60) 

 

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WUTiger Incredible Member

WUTiger

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Spent two hour-long sessions at PGA show 2016 hitting the Hogan stuff. I liked the feel, and the beveled/two-bounce V sole seemed to move through the ball pretty good. (but it was astroturf, not zoysia)

I think the newly launched PTx irons would be better for a player like me than the originals.

This reminds me of when MacGregor went to sleep, and came back - but largely as a Golfsmith brand. Which raises a related question... will Galaxy keep the MacGregor brand?

So, with Hogan on hiatus, will this give any momentum to Srixon, whose irons have the beveled/two bounce VT soles? The latest Cleveland wedges also have the V sole. (Srixon now owns Cleveland)

Focus, connect and follow through!

  • Completed KBS Education Seminar (online, 2015)
  • GolfWorks Clubmaking Academy: Fitting, Assembly & Repair School (2012)

Driver:  :touredge: EXS 10.5°, weights neutral   ||  FWs:  :callaway: Rogue 4W + 7W
Hybrid:  :callaway: Big Bertha OS 4H at 22°  ||  Irons:  :callaway: Mavrik MAX 5i-PW
Wedges:  :callaway: MD3: 48°, 54°... MD4: 58° ||  Putter:image.png.b6c3447dddf0df25e482bf21abf775ae.pngInertial NM SL-583F, 34"  
Ball:  image.png.f0ca9194546a61407ba38502672e5ecf.png QStar Tour - Divide  ||  Bag: :sunmountain: Three 5 stand bag

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mvmac Incredible Member

mvmac

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Yeah they're still around and saying they're restructuring, but things are probably not great.

I was surprised how many staff people they had at the PGA Show last time I was there in 2014.

Mike McLoughlin

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mchepp Great Member

mchepp

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Sad news. It will be interesting to see how it turns out.

Michael

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natureboy Great Member

natureboy

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They may have been hoping the economy would bump up a bit more by now, but the timing of the economic hit from the China stock market issues (possibly a delayed echo of the 2008-2009 U.S. housing / banking crisis) probably didn't help.

Kevin


Piz Great Member

Piz

Posted
Posted

Seems like eponymous brands have gone the way of the Dodo.  My Denny Shute putter, Tommy Armour Silver Scot sand wedge, Frank Johnston model Dominion Special, Tony Penna 10 iron, and Hogan Special SI, are relics...not that they don't make it into the bag on certain occasions.  I am sad for the loss; but not so hide-bound that I don't recognize the advantages a pointy stick has over a plain, however cherished, cylindrical object.

In der bag:
Cleveland Hi-Bore driver, Maltby 5 wood, Maltby hybrid, Maltby irons and wedges (23 to 50) Vokey 59/07, Cleveland Niblick (LH-42), and a Maltby mallet putter.                                                                                                                                                 "When the going gets tough...it's tough to get going."

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Hacker James Great Member

Hacker James

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13 hours ago, Piz said:

Seems like eponymous brands have gone the way of the Dodo.  My Denny Shute putter, Tommy Armour Silver Scot sand wedge, Frank Johnston model Dominion Special, Tony Penna 10 iron, and Hogan Special SI, are relics...not that they don't make it into the bag on certain occasions.  I am sad for the loss; but not so hide-bound that I don't recognize the advantages a pointy stick has over a plain, however cherished, cylindrical object.

My bag is full of relics, but then again, I am one also.

"James"

:titleist: 913 D3 with Aldila RIP Phenom 60 4,2 Regular Shaft,  :touredge: Exotics XCG-7 Beta 3W with Matrix Red Tie Shaft:touredge: Exotics EX8 19 deg Hybrid w UST Mamiya Recoil F3 Shaft:touredge: Exotics EX9 28 deg Hybrid w UST Mamiya Recoil F3  shaft, / Bobby Jones Black 22 deg Hybrid:touredge: Exotics EXi 6 -PW  w UST Mamiya Recoil F2 Shaft, SW (56),GW (52),LW (60):touredge:  TGS),/ ODDYSEE Metal-X #7 customized putter (400G, cut down Mid Belly)

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Golfingdad Incredible Member

Golfingdad

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Posted

They sure didn't do much in the way of marketing.  I think I heard of this company two times.  Here on TST when they announced they were coming back with those degree labeled throwback clubs, and here on TST now when they announce their death.

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Hacker James Great Member

Hacker James

Posted
Posted

This sort of thing relates to many endeavours, not only golf. One example would be Harley Davidson had significant problems back when for a short time they had the AMF ?  Harley. but came back stronger than before.

"James"

:titleist: 913 D3 with Aldila RIP Phenom 60 4,2 Regular Shaft,  :touredge: Exotics XCG-7 Beta 3W with Matrix Red Tie Shaft:touredge: Exotics EX8 19 deg Hybrid w UST Mamiya Recoil F3 Shaft:touredge: Exotics EX9 28 deg Hybrid w UST Mamiya Recoil F3  shaft, / Bobby Jones Black 22 deg Hybrid:touredge: Exotics EXi 6 -PW  w UST Mamiya Recoil F2 Shaft, SW (56),GW (52),LW (60):touredge:  TGS),/ ODDYSEE Metal-X #7 customized putter (400G, cut down Mid Belly)

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