The P on Rickie's Hat

[Herkimer]

What does the big "P" on Ricky's hat stand for?

[iacas]

Puma

PUMA Golf - Golf Shoes, Golf Clothing, Golf Gear

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PUMA Golf provides stylish, high performance Golf Shirts, Golf Cleats, and Golf Apparel. Follow PUMA Golf to look better, feel better, and play better.

 

[Herkimer]

Thanks.  And feel free to delete this thread now if you so choose.

[dennyjones]

8 hours ago, Herkimer said:

Thanks.  And feel free to delete this thread now if you so choose.

Someday, somebody will have the same question.   When they Google the question, they may be brought to this site.   

[DaveP043]

I knew it was Puma, but I kind of prefer the old Puma emblem, the leaping "puma".  I suppose advertising agencies have to make changes to justify their fees, so now we have the big block P instead.

[tehuti]

I actually prefer the block “P”. Simple and basic, like a baseball cap logo. I’m a huge baseball fan.

[Don2]

Puma Golf 2018 "P" Snapback Hat. Its Rickie's go-to cap for the 2018-19 season!  - Don2

[Vinsk]

‘Pampered’.

[billchao]

10 hours ago, DaveP043 said:

I knew it was Puma, but I kind of prefer the old Puma emblem, the leaping "puma".

Same here.

1 hour ago, Vinsk said:

‘Pampered’.

It's there to remind him how to take a proper drop 😜

[Herkimer]

I think that's pretty bad advertising just to have a big P.  Sure, I asked what it stood for and others will ask too.  But so many people won't ask, so the advertising won't reach them even though they see it. 

[iacas]

7 hours ago, Herkimer said:

I think that's pretty bad advertising just to have a big P.  Sure, I asked what it stood for and others will ask too.  But so many people won't ask, so the advertising won't reach them even though they see it. 

You also spent more time interacting with the brand and the logo drove you to do it. Instead of subconsciously thinking “oh that’s Puma” you’ve spent ten minutes consciously thinking about Puma now. And for awhile every time you see the P you’ll think “Puma!”

So I think as experts would disagree.

Plus a lot of people in their target market know what it is.

[SPJr]

19 hours ago, tehuti said:

I actually prefer the block “P”. Simple and basic, like a baseball cap logo. I’m a huge baseball fan.

I agree with this^^^^^

Looks like they've styled the hat to look like a baseball cap. 

If it has people thinking and talking about it, it's working.

[Bucki1968]

I had a couple things come to mind that are not Puma.😁

[dennyjones]

9 hours ago, iacas said:

You also spent more time interacting with the brand and the logo drove you to do it. Instead of subconsciously thinking “oh that’s Puma” you’ve spent ten minutes consciously thinking about Puma now. And for awhile every time you see the P you’ll think “Puma!”

So I think as experts would disagree.

Plus a lot of people in their target market know what it is.

I completely agree with Erik here.   Many non-Puma people will research the newer logo.   I did.   I really did like their older logo better. 

[BallStriker]

On 3/5/2019 at 4:56 AM, iacas said:

And for awhile every time you see the P you’ll think “Puma!”

 

Interesting thought......I see a P and I still think "p*ssy".....which is just more evidence I didn't mature past the age 14

[Sandy Divot]

When I first saw it, I thought Rickie was a Pirates fan.