this is the first i've heard of such an effort, though at the moment, i would say i'm both supporting and opposing it - my dad, who has very weak legs and can barely hit his driver 200 yards, used to always want to hit from the same box as me (and i'm usually on one of the back boxes). i told him over and over and over he would enjoy the game more if he'd tee up from the ladies tee because he's just dooming himself to bogey or worse hitting back there with me. he finally did, and his scores went from 95 to 85. he even got into the 70s a couple of times, which he said he'd never done before in 40 years of playing.
me, on the other hand... i played the white tees for the longest, and finally forced myself to move back towards the tips on the idea that, sure, i can shoot in the 70s just about every time from the whites, but can i do it from the blues? or the blacks? and come to find out, a lot of the time, i couldn't. i'd usually wind up in the mid-80s. not from the additional yardage, but because way back on the tips, there are suddenly all kinds of hazards and trouble spots i never even noticed from the whites, primarily because i could carry them from the whites. from the tips they're right in my landing area. so i stay on the back boxes because if i don't push myself, i'm never going to get better. i have to learn how to accurately land my tee shot and avoid those trouble spots.