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Tiger Woods Announces New TGR Brand

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WUTiger Incredible Member

WUTiger

Why doesn't Tiger use the "TW" logo from his existing clothing line? Or, is that jointly owned as a trademark?

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Here's one of his hats.
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Also, what's the status of Nike golf equipment? Will someone buy the line, or is it likely Nike will just shut it down and walk away?

(I have a year-old set of Vapor Speed irons which I don't use; resale value is ??)

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TourSpoon Super Member

TourSpoon

To make a big splash like Jack, he needs to get busy in the course design business. I don't see a line of clubs unless he is paid to use the logo by an enterprising company. 

Cobra LTDx 10.5* | Big Tour 15.5*| Rad Tour 18.5*  | Titleist U500 4-23* | T100 5-P | Vokey SM7 50/8* F, 54/10* S, SM8 58/10* S | Scotty Cameron Squareback No. 1 | Vice Pro Plus  

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drmevo Dedicated Member

drmevo

The logo looks....painful, I guess is the first thing that comes to mind.

The sad part is, some person or firm probably was paid hundreds of thousands of dollars to come up with it. 

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billchao Incredible Member

billchao

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3 hours ago, nevets88 said:

Jack Nicklaus has his bear logo, Palmer, the multicolored umbrella. Woods has this? Can this be any more star chamber corporate clinical and cold? What are those? Pine trees? Claws? Yeah, I read the description, I see the W, but that's what people are going to ask.

1476725174043.jpg

It's a bad logo. This is what he is expecting to put on apparel? It looks like a generic corporate logo from an investment company. Plus I can't get over how "TGR" is not the first initials of "Tiger Woods Ventures".

3 hours ago, Patch said:

When I saw that "TGR", the first thing I thought was "Teton Gravity Research" which is a skiing outfit. 

Honestly when I first saw "TGR" I sounded it out phonetically in my head.

The wonderful thing about TGR is that TGR is the only one ;-)

Bill

“By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.” - Confucius

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David in FL Incredible Member

David in FL

Arrogance knows no bounds.  

But, if you're richer than God, can no longer play, and want to try to stay relevant in the sport, I can see attraction of throwing a bunch of money at something like that, whether it's viable or not.

In David's bag....

Driver: Titleist 910 D-3;  9.5* Diamana Kai'li
3-Wood: Titleist 910F;  15* Diamana Kai'li
Hybrids: Titleist 910H 19* and 21* Diamana Kai'li
Irons: Titleist 695cb 5-Pw
Wedges: Scratch 51-11 TNC grind, Vokey SM-5's;  56-14 F grind and 60-11 K grind
Putter: Scotty Cameron Kombi S
Ball: ProV1

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TourSpoon Super Member

TourSpoon

I have a feeling that TGR's comeback was aligned with this unveiling. It would have had a bigger splash if he would have played last week. As far as the logo looks, it is sharp. Sharp as in painful. It doesn't do anything for me and reminds me of a triple Transamerica logo. 

Cobra LTDx 10.5* | Big Tour 15.5*| Rad Tour 18.5*  | Titleist U500 4-23* | T100 5-P | Vokey SM7 50/8* F, 54/10* S, SM8 58/10* S | Scotty Cameron Squareback No. 1 | Vice Pro Plus  

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Golfingdad Incredible Member

Golfingdad

I'm not trying to defend it, because I agree it seems pretty awful but just to play Devil's advocate here ...

What if you'd never heard of Adidas and somebody came out with a new shoe and the logo was just three slightly slanted lines.  Wouldn't the reaction be fairly similar?

Same with Nike.  Forget everything we know of Nike and just try to imagine a brand new company and their logo is just a white hook.  Same question.

Is it the logo that makes the brand, or is it the brand that makes the logo?  (I'm thinking it leans a lot more towards the latter)

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Hardspoon Super Member

Hardspoon

18 minutes ago, Golfingdad said:

I'm not trying to defend it, because I agree it seems pretty awful but just to play Devil's advocate here ...

What if you'd never heard of Adidas and somebody came out with a new shoe and the logo was just three slightly slanted lines.  Wouldn't the reaction be fairly similar?

Same with Nike.  Forget everything we know of Nike and just try to imagine a brand new company and their logo is just a white hook.  Same question.

Is it the logo that makes the brand, or is it the brand that makes the logo?  (I'm thinking it leans a lot more towards the latter)

This may be true to some extent, but there are still basic rules of graphic design that can make something appear "off".  In this case, I think the biggest problem is how spaced out the shapes are - they don't read like a single "logo" but a series of symbols.

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- John

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iacas Hall of Fame Member

iacas

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1 hour ago, David in FL said:

Arrogance knows no bounds.  

How on earth is this an example of "arrogance"?

Jack Nicklaus has "Golden Bear Realty" and many other properties. Greg Norman has a bunch. Palmer. Even Billy Casper (a buffalo in his logo): http://www.billycaspergolf.com .

You don't like Tiger. We know that. But how on earth is creating a company to consolidate all of your business dealings an example of "arrogance"? You do know the "G" in "TGR" doesn't stand for "God" or something, right?

22 minutes ago, Golfingdad said:

What if you'd never heard of Adidas and somebody came out with a new shoe and the logo was just three slightly slanted lines.  Wouldn't the reaction be fairly similar?

Same with Nike.  Forget everything we know of Nike and just try to imagine a brand new company and their logo is just a white hook.  Same question.

Those logos are better, not because we know the brand name already, but because they're better.

I'm not a graphic designer, but I feel I have reasonably good taste, and logos should convey something to you while being modern with the times and just "feeling" right. Three skinny triangles… that doesn't say much of anything. The spacing feels awkward. Is the negative space the logo, or the positive space? It's confusing.

It's just a bad logo.

http://www.logodesignlove.com/kodak-logo

http://famouslogos.net

2 minutes ago, Hardspoon said:

This may be true to some extent, but there are still basic rules of graphic design that can make something appear "off".  In this case, I think the biggest problem is how spaced out the shapes are - they don't read like a single "logo" but a series of symbols.

Yup.

John's an architect, so he knows better what makes a good logo than I do (or can put it into words better than I can). There are similar rules for buildings, too.

That doesn't mean the rules can't be broken, but they have to be done with a purpose or reason. This lacks that, too.

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Erik J. Barzeski — ⛳ I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • Author, Lowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

Check Out: New Topics | TST Blog | Golf Terms | Instructional Content | Analyzr | LSW | Instructional Droplets

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David in FL Incredible Member

David in FL

17 minutes ago, iacas said:

How on earth is this an example of "arrogance"?

Jack Nicklaus has "Golden Bear Realty" and many other properties. Greg Norman has a bunch. Palmer. Even Billy Casper (a buffalo in his logo): http://www.billycaspergolf.com .

You don't like Tiger. We know that. But how on earth is creating a company to consolidate all of your business dealings an example of "arrogance"? You do know the "G" in "TGR" doesn't stand for "God" or something, right?

Those logos are better, not because we know the brand name already, but because they're better.

I'm not a graphic designer, but I feel I have reasonably good taste, and logos should convey something to you while being modern with the times and just "feeling" right. Three skinny triangles… that doesn't say much of anything. The spacing feels awkward. Is the negative space the logo, or the positive space? It's confusing.

It's just a bad logo.

http://www.logodesignlove.com/kodak-logo

http://famouslogos.net

Yup.

John's an architect, so he knows better what makes a good logo than I do (or can put it into words better than I can). There are similar rules for buildings, too.

That doesn't mean the rules can't be broken, but they have to be done with a purpose or reason. This lacks that, too.

I never said that Nicklaus, Palmer, and Norman weren't arrogant either.  A certain amount of that comes with the celebrity...

In David's bag....

Driver: Titleist 910 D-3;  9.5* Diamana Kai'li
3-Wood: Titleist 910F;  15* Diamana Kai'li
Hybrids: Titleist 910H 19* and 21* Diamana Kai'li
Irons: Titleist 695cb 5-Pw
Wedges: Scratch 51-11 TNC grind, Vokey SM-5's;  56-14 F grind and 60-11 K grind
Putter: Scotty Cameron Kombi S
Ball: ProV1

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iacas Hall of Fame Member

iacas

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Just now, David in FL said:

I never said that Nicklaus, Palmer, and Norman weren't arrogant either.  A certain amount of that comes with the celebrity...

Okay… Or it's just a matter of "legally, we have to call it something."

Erik J. Barzeski — ⛳ I knock a ball. It goes in a gopher hole. 🏌🏼‍♂️
Director of Instruction Golf Evolution • Owner, The Sand Trap .com • Author, Lowest Score Wins
Golf Digest "Best Young Teachers in America" 2016-17 & "Best in State" 2017-20 • WNY Section PGA Teacher of the Year 2019 :edel: :true_linkswear:

Check Out: New Topics | TST Blog | Golf Terms | Instructional Content | Analyzr | LSW | Instructional Droplets

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jamo Incredible Member

jamo

What a gross logo. I've always thought the TW logo was pretty good (though not on a hat, for some reason). But this one's just awful. 

In my bag:

Driver: Titleist TSi3 | 15º 3-Wood: Ping G410 | 17º 2-Hybrid: Ping G410 | 19º 3-Iron: TaylorMade GAPR Lo |4-PW Irons: Nike VR Pro Combo | 54º SW, 60º LW: Titleist Vokey SM8 | Putter: Odyssey Toulon Las Vegas H7

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newtogolf Incredible Member

newtogolf

3 hours ago, iacas said:

How on earth is this an example of "arrogance"?

Jack Nicklaus has "Golden Bear Realty" and many other properties. Greg Norman has a bunch. Palmer. Even Billy Casper (a buffalo in his logo): http://www.billycaspergolf.com .

You don't like Tiger. We know that. But how on earth is creating a company to consolidate all of your business dealings an example of "arrogance"? You do know the "G" in "TGR" doesn't stand for "God" or something, right?

Those logos are better, not because we know the brand name already, but because they're better.

I'm not a graphic designer, but I feel I have reasonably good taste, and logos should convey something to you while being modern with the times and just "feeling" right. Three skinny triangles… that doesn't say much of anything. The spacing feels awkward. Is the negative space the logo, or the positive space? It's confusing.

It's just a bad logo.

http://www.logodesignlove.com/kodak-logo

http://famouslogos.net

Yup.

John's an architect, so he knows better what makes a good logo than I do (or can put it into words better than I can). There are similar rules for buildings, too.

That doesn't mean the rules can't be broken, but they have to be done with a purpose or reason. This lacks that, too.

The negative space forms a W, so I'm guessing that's what they went for.

Joe Paradiso

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