LIV Golf (Saudi PIF), "Mergers," and More

[hunterdog]

9 hours ago, iacas said:

New report unveils 'staggering' losses for LIV Golf

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LIV Golf’s UK arm, which manages all of LIV’s operations outside of the U.S., filed its 2023 financials this week.

The Saudi Arabia Public Investment Fund's investment in LIV Golf could approach $5 billion by the end of this year based on financials reported by LIV Golf’s UK arm (and excluding its U.S. business).

LIV Golf’s financials were put under the microscope by Money in Sport, a newsletter following the money that is published on Substack. 

LIV Golf’s UK arm, which manages all of LIV’s operations outside of the U.S., filed its 2023 financials this week. 

Among the notable figures: 

Revenues picked up in 2023 from $4.9 million to $37.1 million, with Australia providing 45 percent of the annual total ($16.6 million) based on the LIV Adelaide tournament. 

Tournament hosting fees made up 37 percent of revenues, the largest category of income. Broadcast rights income amounted to only $3 million (8 percent of total revenue).

For any non-state organization, losses like this would be at the end of a death spiral. However, when dealing with a large sovereign wealth fund, where profit is not a motive, monetary losses are expected when trying to reach the objective. The PGAT handing negotiations over to Trump is the bigger news. Any DOJ antitrust investigation will either go away or quash a deal, depending on what Trump wants. The question is what can the Saudis give Trump, personally or politically, in exchange for a Saudi/PGAT deal?

[Vinsk]

Well the PGA TOUR has been saved! We’re getting James Piot back from LIV GOLF!😏

[phan52]

LIV made a big mistake scheduling an event this week. A lot of the top LIV players are eligible to play on the DP World Tour and they could have been playing at the Scottish Open this week with the top players on the PGA Tour. It would have been a good chance for exposure outside of the Majors. Nobody watches LIV golf. 

[mdl]

3 hours ago, phan52 said:

LIV made a big mistake scheduling an event this week. A lot of the top LIV players are eligible to play on the DP World Tour and they could have been playing at the Scottish Open this week with the top players on the PGA Tour. It would have been a good chance for exposure outside of the Majors. Nobody watches LIV golf. 

I watch Bryson and Phil.... on YouTube. Does that count? 🙃

Edited July 9 by mdl

[ChetlovesMer]

4 hours ago, phan52 said:

LIV made a big mistake scheduling an event this week. A lot of the top LIV players are eligible to play on the DP World Tour and they could have been playing at the Scottish Open this week with the top players on the PGA Tour. It would have been a good chance for exposure outside of the Majors. Nobody watches LIV golf. 

LIV golf actually got 2 pages in this month's GOLF magazine. It was kind of interesting. The magazine walked a thin line between bagging on the shortcomings and trying to build it up. 

The magazine's main point seemed to be that the managers play a critical roll for each team in LIV. They compared it to baseball managers. To which I though "hmm.... ???" 

[boogielicious]

6 hours ago, ChetlovesMer said:

The magazine's main point seemed to be that the managers play a critical roll for each team in LIV

Do they run out on the course and kick sand from the bunkers on the green and yell at rules officials?

[ChetlovesMer]

13 minutes ago, boogielicious said:

Do they run out on the course and kick sand from the bunkers on the green and yell at rules officials?

Ha ha.... I'm not sure. 
I've actually never watched a LIV event. ... but maybe? 👍👍

[iacas]

LIV ceases to exist.

LIV Golf announces expanded 72-hole format for 2026 season as next phase of growth for the league continues

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Move to four days of competition reflects LIV Golf’s global momentum and evolution to deliver more action and entertainment for fans

They are going to have to rename themselves LXXII.

[elementz]

Love to see it...this will help start the path to get the appropriate OWGR points.

[turtleback]

"Move to four days of competition reflects LIV Golf’s global momentum and evolution"

This is incoherent.

"to deliver more action and entertainment for fans"

 

One-third more than 0 is still 0.

[boogielicious]

This changes things for me! Now I have less than zero interest in watching them.

[woodzie264]

I guess they finally realized their idea was dumb? The whole WGR issue was predictable at conception - did they think they could somehow overcome that? It isn’t rocket science…sure took them long enough.  To echo the general consensus here, I’ve never watched a single minute of a single LIV event so adding more of the  ridiculousness isn’t going to create interest. 

[Clemsonfan]

On 11/4/2025 at 8:34 PM, iacas said:

LIV ceases to exist.

LIV Golf announces expanded 72-hole format for 2026 season as next phase of growth for the league continues

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Move to four days of competition reflects LIV Golf’s global momentum and evolution to deliver more action and entertainment for fans

They are going to have to rename themselves LXXII.

Just saw this, will now be known as Lexi!

[dennyjones]

And they wanted fewer rounds of golf!

[Elmer]

On 6/23/2025 at 9:32 PM, Vinsk said:

Well the PGA TOUR has been saved! We’re getting James Piot back from LIV GOLF!😏

Who?????

On 11/24/2025 at 6:26 AM, Clemsonfan said:

Just saw this, will now be known as Lexi!

I am not googling "lexi".
 

[Zeph]

12 hours ago, Elmer said:

Who?????

I am not googling "lexi".
 

LEXXII sounds like a stage name for someone in the adult entertainment industry.

[Elmer]

13 hours ago, Zeph said:

LEXXII sounds like a stage name for someone in the adult entertainment industry.

And that is why I wont google it from my work laptop!

[mdl]

On 11/26/2025 at 11:40 AM, Elmer said:

And that is why I wont google it from my work laptop!

Just let me know where you work. I'll send your boss some links of Lexxii and Greg Norman getting a golden bukkake from your spoofed email for you