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What on Earth Does That Mean? Golf Marketing 1 2
By ChetlovesMer, in Balls, Carts/Bags, Apparel, Gear, Etc.
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Use the code "iacas" for 10% off Mevo and the code "iacasjan21" for 10% off SuperSpeed. -
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By boogielicious ·
A couple of swings from today after my priority piece drill.The driver swing was full speed and done right before my SuperSpeed session. Still a little EE but good turn with the driver. I noticed that my hands are higher and slightly forward at A4 with my driver versus the 6 iron. I will check on that tomorrow. It seems to give me a little more room to get the right elbow through the turn. -
By sjduffers ·
He had a great run, and some cracking interviews. but also some clunkers. It was probably a good thing for everyone, including Feherty, to move on. -
By sjduffers ·
That can't possibly be true, unless you only advance the ball 50-80 yards at a time. When you walk, you have to walk the whole length of the hole; on a cart path only day, you only have to walk about twice the width of the fairway, at most. And of course, on some holes, you manage to get your ball right next to the cart path too. From my experience, as I normally walk, but also occasionally play in carts (e.g. tournaments), including on cart path only courses or days, you only walk about 50-60% of the distance if you would have walked the full course. Now, if you do like that guy mentioned above, and go to your ball without any club and come back to select your club, it may be a wash... But the blame is not on "cart path only"! 😜 ETA: I prefer walking, as long as it is manageable, meaning not every hole is uphill or downhill, and on some courses, they are both! Also, temperature has a big effect: I used to walk no matter what, but now If the temperature is in the 90+F, I'll take a cart or I could risk heat exhaustion in the last few holes. -
By tehuti ·
It clearly works, just not on me personally. -
By mchepp ·
Love this topic. The statement "increased playability" is perfect for the marketers mind. Simply because you will put whatever meaning comes to your mind when you hear it. Because it doesn't mean anything specific it actually works to fit whatever you think of when you hear it. I think the better way to think about golf marketing is what is it supposed to do to you in your buying journey. I think the ad in Golf Digest is to add to whatever buzz you have already heard. It isn't meant to help you make a buying decision but get you to a demo day or asking your club pro about it. Or better yet search the internet about it. That way when your pro mentions it, your mind has already heard about it and it confirms whatever your mind already thinks. Golf marketing in general is herd marketing. PXG is the only stand out, but they are building a luxury brand and moving closer to the herd. Herd means they all say the same thing in order to hopefully differentiate by spending more on TV pros who pedal their stuff or hooking you at the time of sale.
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